Reading a image

Reading a image

1. Analyse this RBK 50 Cent advert using the key media language you learned today: denotation, connotation, colour, pose, framing, composition, size, type of shot, subject matter, setting, lighting.

To decode this image, we have to use several keywords to understand the meaning of this. We can first use icon, index, and symbol. I can see the uses of both icon and index in this image. You can see the RBK logo on the bottom right so this means it's using endorsement to promote their clothing brand with a celebrity rapper. The picture of the fingerprints on the form gives me a connotation and index meaning about filing a criminal report or something with criminality involved.

I can also analyze the composition and how the image is setup. The framing of the image so the rapper takes up half of the image which makes the audience focus on him more. I can also pick up the lighting of the picture. The low-key lighting, with the close-up shot on the rapper, shows more shadows and detail of his facial expression, which can give a more serious feeling to the audience.

    2. Next, analyse a print advert of your choice using the same key words.

This is a advert from the 1990s advertising about the "Porsche 993 Turbo"

What struck me first is how the image is set up, how they use the kind of typography to catch the attention. But also how the image of the car is setup. You can see that the type of angle the picture and the blur in the background show that the car is going fast and wants to show how it looks like from behind. Which also shows the main message of this advert, the connotation. It shows that this car goes fast and looks good as well. But also how the text in the bottom is used in more of a bold, modern sans serif font that catches the attention of the audience.

What is also the main subject matter? is the text at the bottom. The text that reads "kills bugs fast.".They have the text big and bold with the typography of sans-serif font which makes the title more known, the black background which makes the text pop. The main message of this advert is that cars go fast, especially with text below that says it can go 0 to sixty in seconds, and describing the specs for the car.