Audience
1) Analyse the Conde Nast media pack for Teen Vogue. What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures?
"Teen Vogue is the young person’s guide to saving the world. We aim to educate, enlighten, and
empower our audience to create a more inclusive environment (both on- and offline) by
amplifying the voices of the unheard, telling stories that normally go untold, and providing
resources for teens looking to make a tangible impact in their communities."
Quotes for example "the young person’s guide to saving the world", "We aim to educate, enlighten, and
empower our audience" and " providing resources for teens looking to make a tangible impact in their communities" communicates to us that Teen Vogue main audience are the new, rebellious teens of today. This has obviously changed from the beginning of Teen Vogue where they mainly focused on fashion and the latest trends which appeals to the younger female teen audience.
2) What is the target audience for Teen Vogue? Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this.
Teen Vogue has stated that 63% of its audience are GEN Z / Millenials. This is the target audience that teen vogue is trying to hit. But also 21 under 21 guides. Helps to reach an older audience. An example of this is Teen Vogue publishing articles about campus lifestyle, which represents Teen Vogues shift to an older audience base.
3) What audience pleasures or gratifications can be found in Teen Vogue? Do these differ from the gratifications of traditional print-based magazines?
I believe the Teen Vogue audience takes the most out of this, is the pleasure of self-improvement and empowerment. Most of these articles give the audiences tips and tricks to improve their lifestyle and themselves. But also educate the public about today's issues and conflicts. Which helps to give the audience their own opinion to share with the world.
4) How is the audience positioned to respond to political news stories?
Teen Vogue outcome is to educate the audience about today's political society. It helps gives the audience their own voice. Once educated about the topic, I believe that Teen Vogue wants to help the audience to have their own opinion and aspire to empowerment.
5) How does Teen Vogue encourage audiences to interact with the brand – and each other – on social media? The ‘tentpoles and editorial pillars’ section of the media pack may help with this question.
They try to interact with the audience by covering stories that are related to social media. Using stories from social media influencers. But also "giving them a lens", trying to educate the audience to express their opinion on different matters.
Representations
1) Look again at the Conde Nast media pack for Teen Vogue. What do the ‘tentpoles and editorial pillars’ (key events and features throughout the year) suggest about the representation of women and teenage girls on teenvogue.com?
An event like the Teen Vogue Summit shows that they are trying to interact with their audience as much as possible. "connect to a new generation of activists". They express their ideas to relate to the new generation of aspiring activists with these events. Bringing in workshops, speakers and gatherings.
2) How are issues of gender identity and sexuality represented in Teen Vogue?
Teen Vogue tries its best to speak openly about gender identity and sexuality. As they are some of the biggest issues or conflicts that the new generation face today. Having their section about it, they speak openly about sex, relationships, tips and tricks and gender identity. Some of them may be controversial due to it being from Teen Vogue, but it represents the change of what Teen Vogue is trying to commit.
3) Do representations of appearance or beauty in Teen Vogue reinforce or challenge traditional stereotypes?
There are articles that suggest that Teen Vogue are encouraging body positivity and empowerment. But I believe that Teen Vogue is consciously trying to submit to society standards of attracting looking women, There are some articles that I mainly see that shows traditional fashion or "summer body" type articles.
4) What is the patriarchy and how does Teen Vogue challenge it? Does it succeed?
Patriarchy is the social system in which the men hold all the power. Meaning where the man is the leader and make the decision. Teen Vogue is facing this by empowering women with their articles. Influencing women to have a voice and not let anyone stop them.
5) Does Teen Vogue reinforce or challenge typical representations of celebrities?
With celebrities. Teen Vogue tries to represent drama more than stories themselves. I believe that in this generation, drama is a form of entertainment. Teen Vogue knows this and believes it could attract more viewers.
The true story of how Teen Vogue got mad, got woke, and began terrifying men like Donald Trump
1) How was the Teen Vogue op-ed on Donald Trump received on social media?
In social media, it exploded with praise—and with baffled reactions. The piece, one Twitter user noted, had “big words for a magazine about hairstyles and celebrity gossip.” Another user expressed pure astonishment: “Who would have guessed @TeenVogue might be the future of political news. Unreal coverage of the election.” Others were less kind, and a lot less subtle: “Go back to acne treatments,”
2) How have newspapers and magazines generally categorised and targeted news by gender?
by 2010, 64% of J-school graduates were female. Yet as of 2015, 65% of political journalists, 67% of criminal justice reporters, and 62% of reporters covering “business and economics” were male. Even in the lifestyle section, women can only pull even; the gender split there is precisely 50-50.
3) How is this gender bias still present in the modern media landscape?
This bias is still reflected in how journalists are assigned stories. Women have been attending and graduating journalism school more often than men since the 1970s
4) What impact did the alternative women’s website Jezebel have on the women’s magazine market?
In 2008, Anna Holmes’ Jezebel made the then-risky move of combining politics coverage and traditionally feminist op-eds with fashion and celebrity gossip, betting that the same woman could plausibly enjoy reading both Megan Carpentier on Hillary Clinton and Sadie Stein on bandage dresses. Jezebel’s traffic soon outstripped its more dudely counterpart Gawker, and created a model for women’s media that is still the norm today.
5) Do you agree with the writer that female audiences can enjoy celebrity news and beauty tips alongside hard-hitting political coverage? Does this explain the recent success of Teen Vogue?
Yes. I believe everything doesn't have to be about politics and issues of today. It's best to also focus on other stories so it's not always tunnelled-vision. Reading stories about celebrities and beauty could help diversify the audience knowledge.
6) How does the writer suggest feminists used to be represented in the media?
The feminist-blog movement, and the women’s media revolution that followed, has trained the exact press corps we need for this moment in history. Now we need to stop feigning shock at the women and girls who are running circles around mainstream publications’ political coverage, and start listening to what they have to tell us.
7) What is the more modern representation of feminism? Do you agree that this makes feminism ‘stereotyped as fluffy’?
There are different representations of feminism. I feel that today society sees feminism in a better light, better than before. Before was confusion and aggression from both sides. But in this generation feminism is starting to give a clear message for equality and rights.
8) What contrasting audience pleasures for Teen Vogue are suggested by the writer in the article as a whole?
Teen Vogue, unlike Time or Newsweek, is drawing explicitly from a rich tradition of aggressive, opinionated, adversarial coverage of sexist white men.
9) The writer suggests that this change in representation and audience pleasures for media products aimed at women has emerged from the feminist blog movement. How can this be linked to Clay Shirky’s ‘end of audience’ theory?
10) Is Teen Vogue simply a product of the Trump presidency or will websites and magazines aimed at women continue to become more hard-hitting and serious in their offering to audiences?
Under the incoming Trump administration, it’s crucial that we banish the idea that there is a boundary between “women’s journalism” and “serious journalism” once and for all. When the president of the United States has admitted to committing sexual assault on tape; when an architect of GamerGate sits in the White House; when states start passing “heartbeat bills” designed to effectively overturn Roe v. Wade, those aren’t “women’s issues”—they’re national news. A failure to treat them as such will leave us unprepared to adequately oppose Trump and Trumpism.
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