Advertising assessment: Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WW: Good textual analysis and application of Gauntlett

FBI: Explicit reference to the "socially liberal media" and whether it has been influential or not

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

01: the Emporio Armana 2010 advert

• I should have elaborated more on the pose and facial expressions, which suggest lust, desire. Male model makeseye-contact with audience.
• Secondly, this links with the appeal of the advert. Irresistible appeal – ‘sex sells’ (common narrative in men’s grooming; Barthes action code).

02: Gender representations, the Emporio Armana and the Score hair cream advert (1987)

03: David  Gauntlett on socially liberal mass media, Maybelline "That Boss Life" (2017) and the Score hair cream

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

• Gauntlett
• Van Zoonen
• Representation