Audience Theory 1

 Hypodermic model:

1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?

This article talks about the long term effects of playing violent video games. It mentions that it influences people to becomes more violent because they are watching violent acts on their tv screens. The hypodermic needle model is used for this article because the article believes that it injects violent thoughts into peoples mind from just playing violent video games.

2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page?

The audience might criticise this because they feel like the Daily Mail sort of mends and manipulates the main topic into something worse. The Daily Mail influences the audience to believe that violent video games affect young children and 'injects' violence thoughts into their head. Which is simply not true and can be criticized for that.

3) Do you agree with the hypodermic needle model? Do audiences believe everything they see in the media?

I disagree with the hypodermic theory. I refuse to believe that the audience accepts everything that they see in the media. The hypodermic theory is a way to analyse some media content but use it in a real-life situation or analysis is wrong.

Two-step flow model:

1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?

The two-step flow theory is still relevant today and again like the hypodermic theory we see it every-day. A clear example for us when we see trump supporters agree with everything that Trump says, for example, they agree with putting anti-bac inside their blood-stream to stop the covid or thinking that the election is a fraud.

2) How does this YouTube blogger fit into the two-step flow model?

As we can see this YouTuber has a lot of subscribers. Meaning a lot of people what this youtube to get information and another form of entertainment. The main videos from this YouTuber are review videos for different makeup packages. His subscribers get influenced by his reviews so if he reviews on makeup package and says it's terrible, a huge chunk of people will get influenced by this and avoid that make a package, and vice versa if he talks highly about another makeup package.

3) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?

The article is about a young filmmaker names Jamal Edwards. In the article, the heavenly express a quote which a lot of other celebrities follow as well. He follows a quote which means that if you work hard and achieve your goals, you can do anything. Since this was early 2010 and media was on the rise a lot of people followed this young filmmaker as he rises up the ranks of the film industry. He made a huge impact on digital media which inspires a lot of people to shit their lifestyles into his because he relates to a lot of people.

Uses and Gratifications theory:

1) For each of the four categories, write about one media text (e.g. film, TV programme, newspaper etc.) that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.

Diversion: 

Minecraft. Minecraft is a sandbox game which the players to make anything using blocks and tools. The game allows creativity to build big buildings, playing with friends and fighting through different monsters and also other players. This game allows your mind to wander off the endless possibility and neutralizing all other problems and stress.

Personal Relationships: 

17(2018). 17 is a Norwegian drama series following the lives of a low-class student living through life as he experiences challenges from school, friends and relationships, illegal business and serious matter. We follow these lives as we are seeing from the point of view. We grow an attachment to them because we feel as we progress through the series of different problems we face.

Personal Identity: 

Men's/Womens Fitness is an informative magazine that teaches and shows the audience about different fitness tutorials, techniques, news and more. It also explores different celebrities lifestyle and routine. The magazine heavenly focuses on these topics and allows the audience to watch what kind of celebrities routines and experiences they go through make the audience sort of dream and choose what they want to be in the future.

Surveillance: 

Rich dad, poor dad is a book by Robert Kiyosaki and Sharon Lechter. The book teaches the audience about financial literacy and financial independent. It helps the audience to make money through investments and different techniques used to make money through different investments technique.

Dependency theory:

1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?

As technology grew so has the has society as well. I believe that we rely on media for every day uses. Some examples checking on news and information, sending videos where everyone can see you, talking and socializing with communities. 20 years ago this would have never happened and believe now we use it every day.

2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?

It has heavenly impacted the way society has viewed media. Media now is accessible with everyone unlike before. Media is a weapon used by companies to spread good or bad thoughts to society. The technology in media has made it so addictive that everyone relies on their phones to get through the day. So big companies use ways of manipulation the audience to think a sort of way. I would say the more we spend on different media content, the more we destroy our mentality and our well being.

3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and wellbeing? Why?

The way I use media I believe has shaped the life I want to have. I sort of start doing different things and making new habits from media to shape the way I want my life to be. I feel like media has made me a better person but I believe also that It could destroy my life if I wanted to.