Audience Theory - w.c. 22.11.20

Audience Theory 2

 1. (Slide 4) Put last week's audience theories in a 1-4 rank.

1 - Dependency Theory

2 - Two-step flow model

3 - The hypodermic needle model

4 - Uses & Gratifications theory (Blumler & Katz)

2. (Slide 9) Put the statements on social learning theory in a 1-10 rank, based on which ones you agree with/disagree with most.

1 = DISSAGREE

10 = AGREE

1 - Taking out your aggression on videogames such as Call of Duty or GTA means you are less likely to commit violent acts in real life

2 - Primary school children shouldn’t be playing ultra-realistic violent videogames due to the psychological effects on their developing minds

3 - The real people in our life (friends, family) will always have far more influence over us than something we see on the internet

4 - People who commit horrendous crimes such as gun massacres would be violent regardless of the media they consume

5 - Audiences are more intelligent and less easily led than Bandura’s social learning theory suggests

6 - Small children spend too much time on YouTube

7 - Social learning theory demonstrates why age restrictions on media products are so important

8 - Social media and screen time means young people are spending less time drinking or taking drugs – so the positive influence of digital media outweighs any negative effects

9 - Trying to restrict media products from certain audiences is impossible in the digital age

10 - As digital media consumption has grown in the last 20 years, violent crime has fallen – which suggests the media isn’t the catalyst for violence in society

3. (Slide 9) Write a paragraph each for numbers 1/2/3 at the top of your list, explaining WHY you agree with each of them and provide evidence/examples to back up your views.

It has been proven many times by credible sources that different type media either dont or influence so little that it's not noticeable. As technology rises digital media grows stronger making it so easy to reach for the audience. Digital media helps people to stray away from crimes or even stop because of digital media helping the audience. Basically helping the audience to stay home and have other thoughts and shape their lives in a good way or sometimes a bad way.

4. (Slide 9) Write a paragraph number 10 at the bottom of your list, explaining WHY you disagree with the statement and provide evidence/examples to back up your view.

I choose this because I believe that playing violent video games like COD and GTA helps relieve some stress we go through on our everyday lives. This is what video games is mainly about. We bottle up a lot of aggression, where ever the aggression came from video games helps to neutralize it. And this is what video games soul purpose is. Playing with friends online, socializing, getting into competitive and just wasting time and having fun.