Audience Theory 19.11.20
1. At what age should you be able to play the following games and why? (slide 2)
Games like Kim Kardashion Hollywood, Legend of Zelda Links Awakening and Pokemon are games that fits the PG rating. Meaning any age is allowed due to the parental guidance free nature of these games meaning its not bad for young children to play these games. But in the other hand with the games like Call of Duty Modern Warfare and Red Dead Redemption II, these games earn 18+ rating due to all the gore, blood and un-humanly nature of these games.
2. How might the hypodermic theory still be relevant today? (slide 6)
The hyperdermic theory is still relevant today because we see this in our everyday lives. We see this with TV news television spreading fake news or Vaccinnes being bad for the health even though its proven wrong. It affects our every-day lives and sometimes has serious consequences with us even knowing.
3. What is the problem with the hypodermic needle theory? (slide 6)
The problem with the hypordemic needle is that the theory see's the audience as a passive, submissive audience. Meaning they see the audience to accept every piece of media content that is out there.
4. Is the two-step flow theory still relevant today ?Give examples. (slide 8)
The two-step flow theory is still relevant today and again like the hypodermic theory we see it every-day. A clear example for is when we see trump supporters agree with everything that trump says, for example they agree with putting anti-bac inside their blood-stream to stop the covid or thinking that the election is a fraud.
5. Complete the chart on slide 10: WHY do we use the media?
EastEnders - Learn and get's to experience the lifestyle of the working class in east London
Marvel Film - Get entertained and inspired with a good action hero story
John Lewis Christmas Advert - Motivation and knowledge about going to John Lewis and getting something for christmas
Talksport Radio - Knowledge and information about different sports
Love Island - The experience of living a life in a island
6. Complete the Uses & Gratifications example grid on slide 14.
TV:
Diversion - Ready Player one
Personal Relationship - Suits
Personal Identity - High Score
Surveillance - BBC News
Other broadcasts:
Diversion - F12020
Personal Relationships - Dating Simulator
Personal Identity - Political podcasts
Surveillance - BBC radio
Print:
Diversion - Entertainment Weekly
Personal Relationships - VIBE
Personal Identity - Teen Vogue
Surveillance - Auto Express
Online & Social Media:
Diversion - TikTok
Personal Relationships - Instagram
Personal Identity - Facebook
Surveillance - Twitter
7. How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem? (slide 16) / 8. Does the media have an overall positive or negative impact on people’s health and wellbeing? Why? (slide 17)
It has heavenly impacted the way society has viewed media. Media now is accessible with everyone unlike before. Media is a weapon used by companies to spread good or bad thoughts to society. The technology in media has made it so addictive that everyone relies on their phones to get through the day. So big companies uses ways of manipulation the audience to think a sort of way. I would say the more we spend on different media content, the more we destroy our mentality and our well being.
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